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Pam Henderson
Pam Henderson, Ph.D. (born May 12, 1962) is a published author, entrepreneur, CEO, Ph.D., professor, and speaker. She founded NewEdge, an innovation strategy firm that utilizes design methodology to create new insight for business. The firm merged with a London-based design firm named The Brewery, led by Paul Stead, in 2010. The two companies currently work under the NewEdge title where Henderson serves as co-CEO along with Paul Stead.〔() Tri-City Herald〕
== Work in Education ==
After receiving her Ph.D. in market strategy and insight from the University of Texas in 1989, Henderson became an assistant professor at Carnegie Mellon University. During her time there (from 1988 to 1992) she conducted global research on the impact of design on consumer response and the potential return on investment of design. Her discoveries were published in the Harvard Business Review and other top journals.〔() Washington State University〕
In 1992, Henderson became a full professor of marketing at Washington State University. While at Washington State, she furthered her research on the integration of design in market research and business strategy. Henderson also assisted the United States National Laboratory System to identify products and markets from technology platforms. This work became the base for developing Disruptive Market Research®, a user-centered, qualitative approach to market research that identifies areas for innovation.〔() WashingtonLifeScience.com〕
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